Privacy Policy

1. Overview

This Privacy Policy explains how Danalytic Pty Ltd (ABN 76 643 168 969) (“Danalytic”, “we”, “our”, “us”) collects, uses, discloses, and protects your personal information.

We provide advisory and digital services including the DCapital Readiness Matrix — a web-based application designed to help businesses assess and improve their capital, funding, and financial management readiness.

By using our website, applications, or engaging our services, you agree to the terms of this Privacy Policy.

2. What Information We Collect

We collect different types of information depending on how you interact with us — whether as a client, platform user, or business contact.

a. Information You Provide

  • Name, company name, role or occupation
  • Contact details (email, phone, address)
  • Login or authentication details (if account creation is enabled)
  • Responses to our questionnaires, forms, or surveys
  • Uploaded business or financial data (e.g., revenue, cost, or cashflow inputs)
  • Payment or billing details (for paid subscriptions or advisory fees)

b. Information Collected Automatically

When you visit our website or app, we may automatically collect:

  • IP address, browser type, device identifiers
  • Usage activity and analytics data via cookies or tracking technologies
  • Session and form interaction data (to improve user experience and platform security)

c. Information from Third Parties

We may receive information from:

  • You or your authorised representatives (e.g., accountant or business partner)
  • Public sources or professional platforms (e.g., LinkedIn)
  • Service providers such as Google, OpenAI, or analytics partners (where permitted under their terms and privacy frameworks)

We generally do not collect sensitive information (e.g., health, ethnicity, political opinion). If such data is ever required for a specific purpose, we will request your consent first.

3. Why We Collect and Use Your Information

We use personal and business information to:

  • Deliver our advisory services and digital tools
  • Generate readiness assessments, reports, and tailored insights
  • Respond to enquiries and support requests
  • Verify your identity or manage user accounts
  • Improve, personalise, and develop our services and analytics
  • Send updates, event invitations, or marketing communications (you may opt out anytime)
  • Comply with legal, professional, and regulatory requirements

We may also use de-identified and aggregated data to produce industry insights, research, or benchmarking metrics. These outputs do not identify any individual or company.

4. How We Store and Protect Your Information

We store information in both electronic and (where applicable) paper form, using secure systems and cloud infrastructure (including Bubble.io, Google Cloud, and other reputable providers).

We apply reasonable administrative, physical, and technical safeguards to protect data against loss, misuse, unauthorised access, or disclosure, including:

  • Encryption in transit and at rest
  • Access controls and password policies
  • Restricted internal access to authorised personnel only
  • Ongoing monitoring and data retention policies

Data may be held on servers located in Australia or overseas (e.g., Singapore, the United States, or other jurisdictions where our service providers operate). We take reasonable steps to ensure overseas recipients maintain privacy standards consistent with Australian law.

5. When We Disclose Information

We only share or disclose information when it is necessary for business, operational, or legal reasons, or when you have given us consent.

We may share information with:

  • Service providers and partners who assist us with hosting, analytics, communications, data processing, or AI-powered analysis (e.g., Google, OpenAI, Bubble.io)
  • Professional advisors, contractors, or auditors engaged under confidentiality agreements
  • Your authorised representatives, such as accountants, lenders, or investors, when you request or consent to such sharing
  • Regulators, courts, or government agencies where required by law
  • In connection with business transitions, such as sale, merger, or restructuring

We may also use de-identified or aggregated business information (such as industry, size range, or financial trends) for:

  • Benchmarking, analytics, or research
  • Marketing materials, thought leadership, or case studies that demonstrate business outcomes or readiness insights
  • Development of best-practice resources for the capital and financial advisory sector

Any use of client or user data for marketing or case-study purposes will never disclose identifiable financial information or personal details without your explicit consent.

We do not sell or rent personal information to third parties for direct marketing purposes.

6. Cookies, Analytics and Online Tracking

Our website and app use cookies and analytics tools (e.g., Google Analytics) to understand usage patterns, enhance performance, and improve your experience.

You can control or disable cookies through your browser settings, though some features may not function optimally.

We may also use anonymised analytics to assess feature adoption and user behaviour, without identifying individuals.

7. AI and Automated Processing

Parts of our platform use automated tools and third-party APIs (including OpenAI and Grok) to analyse inputs and generate insights.

Your data is processed securely through these systems solely to deliver requested functionality. We do not use your private data to train external AI models.

Where human review is applied (for validation or advisory follow-up), our team treats all client information confidentially.

8. Retention and Deletion

We retain information only as long as necessary for the purpose it was collected, or as required by law.

You may request deletion or export of your data by contacting us (see Section 11).

Anonymised data may be retained indefinitely for research, performance, and benchmarking purposes.

9. Your Rights

You have the right to:

  • Access and correct personal information we hold about you
  • Request deletion or anonymisation of your data
  • Withdraw consent or unsubscribe from communications
  • Ask how your data has been used or shared

We will respond to all requests in accordance with the Privacy Act 1988 (Cth) and, where applicable, international data protection laws such as GDPR or Singapore’s PDPA.

10. Children

Our website and platform are designed for business and professional use only and are not intended for individuals under 18 years of age.

We do not knowingly collect or store personal information from children. If you are under 18, please do not provide any personal or business information through our website, platform, or forms.

If we become aware that we have collected personal information from a person under 18 without appropriate consent, we will take steps to delete that information promptly.

Parents or guardians who believe that their child may have provided personal information to us are encouraged to contact us at info@danalytic.com.au so we can assist with removal and confirmation.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Danalytic Pty Ltd
Email: info@danalytic.com.au
Attention: Privacy Officer